The project involved mapping the complete user journey from the landing page through payment setup, store configuration, and automated store generation. The experience included multi-step forms, product configuration screens, upsell opportunities within the flow, and responsive interfaces across desktop and mobile.

To support product scalability, the entire workflow was mapped and structured in Figma, allowing new screens to be added or removed easily as the onboarding process evolved. This modular approach enabled the team to continuously refine the flow, reduce friction points, and improve the overall user experience.

Built a modular flow structure that allowed the product team to easily add, remove, and refine screens over time to reduce friction and improve the store creation